The Apartheid Museum is a museum complex in Johannesburg, South Africa dedicated to illustrating apartheid and the 20th century history of South Africa. The structure pictured here is owned by Gold Reef - the Casino Company.
In 1995, the South African government created a process to grant casino licenses, and established an agency called the Gambling Board. As a part of any bid to build a casino in South Africa, developers are required to demonstrate how their casino would attract tourism and stimulate job growth.
A consortium, called Akani eGoli, put in a bid to build a casino in Gold Reef City whose plans included a complex called Freedom Park. Their bid was successful, and space was created for the complex next to Gold Reef City Casino. The name of Freedom Park was later changed The Apartheid Museum at Freedom Park leading to the name controversy and legal action. The construction costs of the Apartheid Museum were around 80 million Rand, which was paid for by Akani eGoli.
The museum was registered as a Section 21company, which means that it was incorporated not for profit, with an independent board of trustees. The company is separate from Akani eGoli, which has leased the museum to the Section 21 company for the duration of its casino licence. The museum therefore relies on donations, contributions, and sponsorships to sustain its growth.